Tuesday, June 20, 2017

Disney will now be featured on Orlando Magic jerseys

Disney World will now be a fixture on The Orlando Magic jerseys.

Starting next NBA season the Disney logo will appear on players' jerseys as part of a new sponsorship agreement. The Orlando Magic is the seventh NBA team to announce a jersey sponsorship, according to a press release.

In addition, Disney will add a special seating and hospitality area that may be used for annual passholder upgrades during select Orlando Magic home games. Disney-branded Orlando Magic jerseys will also be available for purchase at the Amway Center.

“With Orlando as our hometown, magic has always been a key strand of our DNA,” Orlando Magic CEO Alex Martins said in the release. “This expanded agreement with Disney brings our story full circle and represents the coming together of two dynamic organizations that have become synonymous with Orlando.”

Disney has been working with the Magic on outreach initiatives that benefit the local community since 2010. “This long-term relationship symbolizes our shared focus of solidifying Orlando as a world class city for sports,” said George A. Kalogridis, president of Walt Disney World Resort.

Disney publicity photo
 Orlando Magic Star Aaron Gordon goes up for a slam dunk as Mickey Mouse cheers him on in front
 of Cinderella Castle at Magic Kingdom Park at Walt Disney World Resort in Florida. 

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