Tuesday, February 21, 2017

Toy Fair brings a new, but familiar-looking, toy line with big Disney•Pixar names

Toy Fair 2017 brought one rather curious addition to the world of Disney toys: An upcoming collection of Kawaii Cubes from Wish Holdings.

Kawaii Cubes seem like knock-offs of Tsum Tsums, only cube-shaped:





The inaugural collection includes characters from both Disney and Pixar, and will arrive on store shelves — stacked, of course — in time for the holidays. 

One thing that makes this an odd choice for Disney, besides potentially cannibalizing Tsum Tsum sales, is that Wish Holdings has licenses with dozens of competing brands, including DC Comics, Looney Toons and Hannah Barbera. You can check them out here.

What do you think? Will you shun the knock-offs, or start a new collection?
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