Thursday, February 16, 2017

Disney announces date for Star Wars Force Friday II shopping event

Disney and Lucasfilm not only have created fanfare for movie openings, but are now also creating anticipation for retail releases.

Star Wars Force Friday II, a  fan event celebrating new products inspired by “Star Wars: The Last Jedi.” will go on sale beginning at 12:01 a.m. on September 1, 2017, with stores around the world opening for a weekend-long celebration of all things Star Wars.

"Plans for this year’s world-wide event are top secret but expect something befitting the excitement around the next episode of the Star Wars saga," Jimmy Pitaro, chairman of Disney Consumer Products and Interactive Media said in a news release.

The first Force Friday in 2015 kicked off with a toy lines revealed via a global live-stream unboxing event that unfolded over 18 hours, 15 different cities and 12 countries, attracting millions of views on YouTube. A similar event will take place this year. More information will become available closer to the event. 


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