Disney and Lucasfilm not only have created fanfare for movie openings, but are now also creating anticipation for retail releases.
Star Wars Force Friday II, a fan event celebrating new products inspired by “Star Wars: The Last Jedi.” will go on sale beginning at 12:01 a.m. on September 1, 2017, with stores around the world opening for a weekend-long celebration of all things Star Wars.
The first Force Friday in 2015 kicked off with a toy lines revealed via a global live-stream unboxing event that unfolded over 18 hours, 15 different cities and 12 countries, attracting millions of views on YouTube. A similar event will take place this year. More information will become available closer to the event.