Thursday, January 12, 2017

Disney is ranked as the most intimate brand among millennials

Disney is ranked as the most intimate brand among millennials, according to a study of brands based on emotions.

The MBLM Brand Intimacy 2017 Report analyzes the responses of 6,000 consumers and 54,000 brand evaluations in the U.S., Mexico and UAE. The full report will be released on Jan. 18, 2017.

"Disney resonates with this age group because they grew up with the brand. It has kept up with their changing interests and now includes popular franchises like Star Wars and Marvel. Disney is also a mainstay for young families," Mario Natarelli, MBLM's managing partner said in a news release.

The top 10 are:
  1. Disney 
  2. Amazon
  3. Netflix
  4. Apple
  5. Nintendo
  6. Target
  7. Chevrolet
  8. Xbox
  9. Google 
  10. YouTube

Founded in 2004, MBLM is the Brand Intimacy Agency, dedicated to creating greater emotional connections between people, brands and technology.
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