Saturday, February 8, 2014

Disney launches online safety campaign for kids

Disney has launched on online safety campaign for kids and family through Disney Club Penguin.

The "It Starts with You!" campaign was developed for tweens and parents and will include a campaign on the Disney Channel and Disney's online network, as well as having an online resource center, according to a Disney press release.

"The question is no longer whether kids should be online, but how to prepare them for a social online world," VP of Club Penguin Chris Heatherly said in the release.

The resource center will have:
  • Multilingual safety tips for kids about how to protect their information online and be respectful to others.
  • Multilingual online safety information and news for parents.
  • Printable activity sheets to help kids be thoughtful digital citizens.
  • Online safety public service announcements. 
  • Printable safety pledge for families to take together that encourages communication about online usage and rules.
  • Within the world of Club Penguin, an in-game quiz to test players' knowledge about online safety. Players that successfully complete the quiz will earn an exclusive virtual item for their penguin avatar.
Post a Comment